![]() ![]() Student-athletes have since become one of the most engaging influencer groups, earning anywhere from a few hundred dollars to six figures from brand deals. In college sports, student-athletes are finally allowed to profit from their name, image, and likeness, after a 2021 rule change. That was down from the previous year but more than the year before. ![]() Venture capital poured about $330 million into early-stage US sports betting and online gambling companies last year, despite the current macroeconomic struggles, according to PitchBook. It's opened up a new market not only for sportsbooks like DraftKings, but for the ancillary businesses that support betting - be it platform providers, data companies, media partners, geolocation and compliance suppliers, or others. The expansion of legal sports betting in the US ushered in one of the biggest transformations. The sports industry has exploded in recent years as technology and consumer habits change. Account icon An icon in the shape of a person's head and shoulders.
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